For Shopify brands running Meta ads

Take the guesswork
out of your ads.

One simplified view of your ads and your store, graded against the metrics you already think in— with a senior buyer’s take on what to do next.

Open the demo ->

✓ Works on your phone·✓ 2 min setup

know your numbers
before 9am

Verdict

Holiday Gifts is your clear winner this window.

$2,890 spent → $9,420 in net sales. 229 orders at a $12.93 CPP vs a $17 goal.

Campaign

Spend

Orders

ROAS

Holiday Gifts

$2,890

229

3.26

Cart Recovery · 7d

$1,140

2.91

Retargeting · Visitors 30d

$420

1.82

Broad Prospecting

$680

1.24

Nov 11 – Nov 15

4 of 4 campaigns

Spend

$2,890

goal $3,000

Net Sales

$9,420

goal $8,500

Orders

229

goal 210

CTR

1.2%

goal 1.5%

CPM

$15.00

goal $32

ROAS

3.26

goal 2.83

Sample data — illustrative only

On day 1

The dashboard and insights
you've been waiting for.

01 / SEE IT ALL IN ONE VIEW

Your ad spend and your orders, stitched for you — no spreadsheets required.

02 / TRACK AGAINST YOUR GOALS

Set your CPM, CTR, AOV, margin targets — every ad scored instantly.

03 / GET AN EXPERT READ

Claude briefed on your business like an ads guru.

04 / ANYWHERE, ANYTIME

All your data on your phone or your laptop.

01 / the table

Your ads and your store,
in one simple table.

Every metric, scored against your own goals — because every business, every margin, every offer is different. Drill from campaign, to adset, to ad, grouped or flat. Your whole account in one place, instantly scannable.

Data Mode

Scope

Custom Range · Nov 11 – Nov 15, 2025

Campaign

Holiday Preview

View

Unsaved View

Orders81+11 vs goal

Net Sales$2,490+$290 vs goal

Spend$797.71under $900 budget

CM ROI40.8%+10.8 vs goal

ROAS3.12+0.37 vs goal

Action Needed 3

Watch 2

Order SourceShopify

RowsAll

DensityComfort

Date	Campaign	Orders	Net Sales	Net Profit	Spend	CM	CM ROI	AOV	CPP	ROAS
Date	Name	Spend	Impr.	Clicks	CPM	CPC	CTR	ATC	Orders	ROAS
2025-11-11	Holiday Preview	12	$300.00	$118.50	$123.02	-$4.52	-3.7%	$25.00	$10.25	2.44
2025-11-12	Holiday Preview	13	$410.00	$187.45	$129.43	$58.02	44.8%	$31.54	$9.96	3.17
2025-11-13	Holiday Preview	15	$490.00	$228.05	$189.09	$38.96	20.6%	$32.67	$12.61	2.59
2025-11-14	Holiday Preview	23	$730.00	$334.85	$184.44	$150.41	81.6%	$31.74	$8.02	3.96
2025-11-15	Holiday Preview	18	$560.00	$254.20	$171.73	$82.47	48.0%	$31.11	$9.54	3.26
2025-11-11	Cart Recovery · 7d	$45.20	2,420	71	$18.68	$0.64	2.93%	18	7	4.87
2025-11-11	Holiday Gifts · Lookalike	$54.80	2,280	43	$24.04	$1.27	1.89%	9	3	1.64
2025-11-11	Retargeting · Visitors 30d	$23.02	1,120	24	$20.55	$0.96	2.14%	6	2	2.61
2025-11-12	Cart Recovery · 7d	$41.15	2,340	68	$17.58	$0.61	2.91%	14	5	4.37
2025-11-12	Holiday Gifts · Lookalike	$62.30	2,620	53	$23.78	$1.18	2.02%	10	4	2.09
2025-11-11	UGC · Testimonial v3	$28.50	1,420	48	$20.07	$0.59	3.38%	14	6	4.63
2025-11-11	Static · Family Holiday	$22.15	1,110	28	$19.95	$0.79	2.52%	8	4	4.42
2025-11-12	UGC · Testimonial v3	$26.80	1,320	44	$20.30	$0.61	3.33%	12	5	4.95
2025-11-12	Carousel · Gift Guide	$35.20	1,760	32	$20.00	$1.10	1.82%	4	2	1.71
2025-11-13	UGC · Testimonial v3	$25.90	1,280	44	$20.23	$0.59	3.44%	13	6	5.21
Totals		81	$2,490.00	$1,123.05	$797.71	$325.34	40.8%	$30.74	$9.85	3.12
Goals		70	$2,200.00	$950.00	$900.00	$250.00	30.0%	$32.00	$12.00	2.75
Variance		+11	+$290.00	+$173.05	-$102.29	+$75.34	+10.8%	-$1.26	-$2.15	+0.37
Totals		$797.71	36,240	1,098	$22.01	$0.73	3.03%	240	81	3.12
Goals		$900.00	40,000	1,000	$25.00	$0.90	2.50%	200	70	2.75
Variance		-$102.29	-3,760	+98	-$2.99	-$0.17	+0.53%	+40	+11	+0.37

Sample data — illustrative only

Action Needed · 3

Find 3 problems in 200 rows, instantly.The Action Needed filter flags ads that are burning spend or off-target — automatically surfaced at the top.

Heat-map grading

Every cell, graded at a glance.Green, blue, red against your own CPM, CTR, AOV, and ROAS goals. Scan rows like a heat map.

Combined View

No more copy and pasting.Meta spend + clicks. Shopify orders + margin. Stitched row by row — and always current.

Phone-ready

Works on your phone. Really.Ads-level data built for 6 inches. Launch before dinner, see your clicks and spend at 9pm.

Tour the table →

02 / your offer, encoded

Graded on your KPIs.

Your offer economics, your margin math, your targets — encoded once at setup. Multiple offers? Different goals for prospecting vs scaling? All in. Every row in the table is graded against your reality, not an industry average.

✓
Targets that evolve with your business.Add an offer, adjust a margin, change an AOV goal — the grading updates across every row immediately.
✓
Every campaign, adset, and ad scored against your targets.Decide at the adset level — then drill into ads to see where spend is getting pushed and which creatives are worth iterating on.
✓
Margin math, baked in.Spend's up and orders are up — can you afford another $50/day? The answer is already calculated.
✓
Your metrics, as a system.CPM, CTR, AOV, and margin work together — so a "bad" CPM with strong AOV isn't punished, and a "good" CTR with broken margin isn't celebrated.

See the scoring logic →

Scoring · Harbor & Co.

Nov 11–15, 2025

CPMtarget ≤ $35 · actual $29

CTRtarget ≥ 2.0% · actual 2.6%

AOVtarget ≥ $68 · actual $62

Contribution margintarget ≥ $14 · actual $18

Ready to scale +$50/day.CM + AOV support it · CPM has headroom · test pool can absorb the shift

Sample data — illustrative only

03 / expert reads

An expert read
on every adset.

Pick any window. Get an expert's read — the verdict, the evidence, and what to do first.

✓
Not a chat bot. An operator.Engineered to think like a senior ad buyer who speaks plain English about what's specifically happening in your ads. No analyst meta-language. No generic "consider optimizing your audience."
✓
A verdict with a point of view.Positive, mixed, or cautious — with the specific adset named in the headline. Quick Read gives you the answer in a minute. Diagnosis pulls up the evidence behind every claim.
✓
Your next moves, ranked."Do first" is the single priority. Step 2 and 3 sit underneath, in order. Not a pile of suggestions — a queue.
✓
A growing expert library.Operator is live today — the balanced senior buyer read. Specialists next, each one tuned to a specific metric or goal.

See a real Operator read →

◇ Operator · Weekly read

Nov 11–15, 2025 · Harbor & Co.

Verdict · Mixed

Holiday Gifts · Lookalike is the only adset showing repeatable promise.

One adset is carrying the week. Holiday Gifts · Lookalike landed CM +$240 on $840 spent, CTR 2.4%, AOV $71. Cart Recovery · 7d is flat — break-even at best. Retargeting · Visitors 30d burned $180 with zero orders.

Do first

1
Scale Holiday Gifts · Lookalike by +$50/day.CPM 12% under ceiling · AOV +$3 above target · CM +$240 this week
2
Pause Retargeting · Visitors 30d.$180 spent · 0 orders · 14 days past your test window
3
Test a new creative against Cart Recovery · 7d.Break-even audience; worth one more shot with a fresh hook

You make the final call.

Sample data — illustrative only

All of the above —
on your phone.

Kitchen counter. Coffee line. 30,000 feet up.

Nov 11 – Nov 15Weekly read

Verdict · Mixed

Holiday Gifts · Lookalike is the only adset showing repeatable promise.

Spent

$1,240

Made

$1,680

Kept

+$240

Do first

1Scale Holiday Gifts · Lookalike by +$50/day.
2Pause Retargeting · Visitors 30d.
3Test a new creative on Cart Recovery · 7d.

Take the guesswork
out of your ads.

Holiday Gifts is your clear winner this window.

We built this because we needed it.

The dashboard and insights
you've been waiting for.

Your ads and your store,
in one simple table.

Graded on your KPIs.

An expert read
on every adset.

Holiday Gifts · Lookalike is the only adset showing repeatable promise.

All of the above —
on your phone.

Built for operators who own
the decision on ads.

The ad account workspace
for Shopify brands.

Take the guessworkout of your ads.

Holiday Gifts is your clear winner this window.

We built this because we needed it.

The dashboard and insightsyou've been waiting for.

Your ads and your store,in one simple table.

Graded on your KPIs.

An expert readon every adset.

Holiday Gifts · Lookalike is the only adset showing repeatable promise.

All of the above —on your phone.

Built for operators who ownthe decision on ads.

The ad account workspacefor Shopify brands.

Take the guesswork
out of your ads.

The dashboard and insights
you've been waiting for.

Your ads and your store,
in one simple table.

An expert read
on every adset.

All of the above —
on your phone.

Built for operators who own
the decision on ads.

The ad account workspace
for Shopify brands.