About Potential Commerce

We built Ads Performance Center for one reason: we needed it.

Potential Commerce was started by two operators who’d lived the problem from both sides.

Between us, we’d spent years inside e-commerce technology — building it, marketing it, and then co-founding our own Shopify-based DTC brand together in 2022. We’d watched enterprise retailers spend millions on analytics infrastructure that small operators could never afford, and we’d lived the daily reality on the other end: copy-pasting between Shopify and Ads Manager every morning, building spreadsheets to figure out which ads were actually profitable, and never fully trusting any single number we saw.

We didn’t see anyone building the tool we wanted as operators: a single legible view of your Shopify orders and your ad spend, scored against your own goals, with an actual point of view on what to do next.

So we built it.

Who we are

Michele Davolos — Co-founder. Product marketer with a background in e-commerce and enterprise technology.

Dave Murack— Co-founder. Software builder with a background launching e-commerce storefronts for some of the world’s biggest brands.

Legal information

Potential Commerce is a registered fictitious name of Emojico, Inc., a Florida corporation. Emojico, Inc. is registered with the Florida Department of State, document number P22000059646. “Potential Commerce” is registered with the Florida Department of State as a fictitious name, registration number G26000044713.

Our principal business address is 2506 Ringling Blvd, Sarasota, FL 34237.

For privacy practices, see our Privacy Policy. For terms of use, see our Terms of Service. To get in touch, visit our Contact page.