Free ecommerce goals calculator
Turn your business model into performance targets.
Enter the economics and conversion assumptions you want your store to support. The calculator turns them into profit, funnel, and Meta targets you can use to evaluate performance.
No signup. Your calculator values stay in this browser and are not saved.
Your target model
Set the numbers you want to build toward.
Profit assumptions
Start with the order economics you want advertising to support: price, discounts, product cost, fees, and shipping.
Calculated profit targets
Updates as you edit- Average Order Value
- $44.00
- Total Variable Costs
- $20.92
- Profit / Order
- $23.08
- Profit Margin
- 52.45%
Store funnel assumptions
Set the target path from an ad click to Add to Cart, then from Add to Cart to checkout.
Calculated store funnel targets
Updates as you edit- Clicks / ATC
- 12.5
- ATCs / Checkout
- 2.86
- Checkout / Click
- 2.8%
Meta assumptions
Set the traffic, conversion, and order-volume targets you want Meta campaigns to deliver.
Calculated Meta targets
Updates as you edit- Impressions / Sale
- 1,176.47
- Clicks / Sale
- 20
- CPC
- $0.88
- CPP
- $17.65
- CM / Order
- $5.43
- ROAS
- 2.49
- ROI
- 30.79%
- Net Sales / Month
- $43,995.60
- Gross Profit / Month
- $23,077.69
- Ad Spend / Month
- $17,645.29
- CM / Month
- $5,432.40
These are modeled targets, not actual results, accounting advice, or guaranteed benchmarks.